Nov 21 2009
I Need Help Executive Summary: Could Gather My Information The On Bottom?
Executive Summary:
1. Applicant/Company Information
-Business Structure:
Partnership
- Banking Information:
Bank: Fargo Bank
Contact: Erica Smith, Financial Services Manager
Design Coffee Shop wl begin operations July 2009. Plans include undertaking sl expansion 6-8 months beginning operations.”
Brief outline business concept:
Design Coffee Shop company involved wh providing quality item origiral setting. provides graphic design marketing communication services. provide business . isa local business, major corpoaration.
We target students nice quiet cozy pe tr work. Also, students wd sit enjoy cup coffee relax & looking murals listening music. disply 4 graphic designesr represent arts.
In past, people spend 50 cents cup coffee. years, glad pay $1 $4 tr cappuccino, mocha latte vanilla ice blended drink
The specialty-coffee business growing healthy pace.
The competive, companies include Starbucks, Coffee Bean, Pet’s, Dietrich’s or major chains, serve average quality drinks establishments he se generic design appearance. Indeed, Starbucks Coffee Bean referred “fast food” coffeehouses “cookie cutter” design. Americans’ coffee preferences he broadened matured, my me fm tr coffee shop. Design Coffee Shop me sophisticated shop.
Market Risks
MARKET OPPORTUNITY
Ownership
The Design Coffee Shop gl partnership Lisa Sandy Mason. partner equally involved operation management shop, abilities.
Location Facilities
The Design Coffee Shop located Town section San Bernardino, California. currently building occupy, painting renovation sorely needed.
Products Services
Description Products Services
The Design coffee shop wl offer quality coffee, tea, hot cocoa, cappuccino, vy reasonable price.
We ao buy cookies & snack fm vendor.
Key Features Products Services
All drinks me filtered water quality ingredients get.
Frozen drinks caramel chocolate syrup drizzled glass drink. Cappuccino hot cocoa whipped cream toppings option candy sprinkles. Cookies wl option chocolate caramel dip sprinkles.
We wl offer designer flavored cream fe kinds sweetener, (i.e. sugar, honey, Equal, Splenda, Sweet-n-Low). Cream sweetener extra charge.
Production Products Services
We oy filtered water wl brew coffee commercial coffeepots thoroughly cleaned uses.
Future Products Services
Within nt te fe ys expect branch io catering offer homemade pies, slice.
Comparative Advantages Production
Our low overhead cheaper pricing wl key success.
Industry Overview
Market Research
There businesses tt serve coffee town
Size Industry
Nationally, coffee shop industry large, somearea, te more.
Trends
This industry booming time, trend sl cozy fm le generic chains.
Industry Outlook
The coffee business ds sw signs slowing down. Wh innovations flavorings additives, continue time.
Marketing Strategy
Target Markets
Our target market artist writers nd nice quiet cozy tk tr work.
Description Key Competitors
Of te coffee shops area, le chain wh expensive product, home-style restaurant, lt one, biggest competitor antique store “tea room”.
Analysis Competitive Position
Our pricing strategy comfortable atmosphere key success. shops offer this.
Pricing Strategy
We wl offer te sizes drinks, $1.00, medium $1.50 le $2.00.
Our cookies brownies sell $1.00 eh selling booket artwork $10.00
Promotion Strategy
We intend advertise local newspapers offer “frequent drinkers club” discount bt customers. wl ao send ads direct mail, include cents coupons.
Management Staffing
Organizational Structure
Our organizational structure simple pyramid style owners putting employees. Pyrimid tall hierarchical structure, words, boss, manager wg yr employee, team, supervises employees. tk mean Flat structure (with owners “one guys”)
Management Team
April Arlene share management supervisory responsibilities equally. Arlene morning shift. April afternoon shift.
Staffing
We hire busboys waitresses; te recruited fm local school.
Labor Market Issues
In te my hh school students looking work, time time, wt tt need.
Market Risks
The main risk monetary. ready business.
Implementation Plan
Implementation Activities Dates
1. superior-tasting product unique quality store
A relaxing, upscale interior design
Prime site selection upscale affluent population, year-round tourist activity, heavy pedestrian traffic site, dynamic student population concentration local businesses
A market exposes Dark Roast Java high-profile “trend-setters” “key influencers”
Ongoing, aggressive marketing
Highly trained friendly staff
Multiple revenue streams including gift items, gift baskets coffee gift/frequency cards addition coffee, pastry, chocolates, tea, juice, water soft drink
A dynamic website online sales capability
2. Complete renovation 2/15/08
Purchase set equipment
Interview staff
Hire staff
3. Begin preliminary advertising 2/15/09 (Not yet)
Operate 1 week unannounced (to kinks out, people notice “new” businesses, word mouth there, ready)
Notify local newspaper grand og (no advertising cost, you’ll swamped!)
4. Purchase setup equipment 2/15/09 (This mentioned above.)
5. business 7/1/09
Financial Plan
Balance Sheet
Current Assets:
Building $150,000
5 $5,995
Furnishings $5,000 atmosphere, you’ll tt probably, unless money government (you promoting culture end!)
Equipment $1,000
Cash
Arlene $5,000
April $4,500
Accounts Receivable
None
Inventory
Coffee $1,000
Tea $500
Other Assets
Cups $3,000
Total Current Assets
$24,005
Liabilities:
Accounts Payable (monthly)
Water $200
Phone $150
Electric $500
Donut Vendor $1,000
Warehouse Club $1,000
Coffee Distributor $1,000
Wages $5,000
Advertising $1,000
Taxes Payable
Property Taxes $500
Employee Taxes $2,000
Operating Loans Payable
Startup Loan $500
Printer $ 97
Total Liabilities
$12,947 month
Projected Income
March 05
Coffee $6,000
Tea $2,000
Cookies $1,500
Donuts $2,500
Misc. $4,000
Total Income March
$16,000
Total Projected Net Profit (Cost/Benefit)
$3,150 March
This assume 20 pots coffee sold day, plus assortment items. assumes market increase decrease weather economics. Ts wd average month.
An “executive summary” is the first part of a management report. In accordance with its name, it is designed to summarize the key findings and recommendations for executives who are too busy to study the entire report.
We recommend that you write the body of the report, before you begin the Executive Summary. Most management reports end with a series of findings, options and recommendations (or conclusions, for investigative reports).
After the main body of the report is complete, then outline the Executive Summary. On effective way to draft the outline in a series of bullet points, in which each bullet equates to a single sentence or idea from each section of the report. Then expand each bullet point into a complete sentence.
Finally, you should place your Executive Summary at the very beginning of your report, rather than at the end. You are correct in assuming that both the Executive Summary and the concluding paragraph of your report are very similar in content: nonetheless, the Executive Summary belongs at the beginning of the report, in order to serve its purpose as providing a summary for busy executives.
Hope this helps.